Operator profile
Shetland Stays
Shetland Stays is the 695th-largest professional short-term-rental operator we track, with 72 Airbnb and 33 Booking.com listings across the United Kingdom. Its portfolio skews to Airbnb, with 2.2× the Booking.com inventory. Its largest market is Lerwick (United Kingdom), with 42 listings.
Reviews, ratings and listings for Shetland Stays
- Airbnb listings
- 72
- Booking.com listings
- 33
- Global rank
- #695 / 1,630
- Countries
- United Kingdom
- Guest reviews
- 1,910
Listing split by platform for Shetland Stays
United Kingdom
Shetland Stays in the United Kingdom
72 Airbnb and 33 Booking.com listings across 14 accounts/entities. Snapshots: Airbnb 2026-06-07, Booking.com 2026-06-03. Open the interactive operator report
360-day calendar availability
Public-calendar proxy: the share of the visible 360-day window marked unavailable, including booked and blocked nights. This is not confirmed reservation occupancy.
- Airbnb calendar unavailable (360d)
- 11.0%
- Booking.com calendar unavailable (360d)
- 36.9%
Where Shetland Stays operates in the United Kingdom
Markets with known centroids, sized by mapped listings — open the operator report for listing-level exploration.
Listings by property type
Guest ratings versus market
| Metric | Shetland Stays | Market average | Position |
|---|---|---|---|
| Airbnb guest rating | 4.67 / 5 | 4.65 / 5 | in line with average |
| Booking.com review score | 8.7 / 10 | 8.3 / 10 | above average |
Shetland Stays' markets in the United Kingdom
| Market | Airbnb | Booking.com | Total |
|---|---|---|---|
| Lerwick | 21 | 21 | 42 |
| Southampton | 17 | 1 | 18 |
| Yeovil | 14 | 1 | 15 |
| Castle Donington | 12 | 2 | 14 |
| Milford On Sea | 2 | 2 | 4 |
| Nottingham | 2 | 2 | 4 |
| Brockenhurst | 1 | 1 | 2 |
| Emsworth | 1 | 1 | 2 |
Similar-sized Booking.com operators
Compare operators with the closest published Booking.com portfolio size in the same country. These are useful peers for scale comparison, not verified competitors.
United Kingdom
Shetland Stays: 33 Booking.com listings
- Be London
Average rank 657.6 · 0.1% top 10 · 21 ranked listings
33 Booking.com listings
8.5 / 10 · 1,327 reviews
- Clarendon Stays
Average rank 334.2 · 1.0% top 10 · 22 ranked listings
33 Booking.com listings
8.4 / 10 · 45 reviews
Booking.com snapshot June 2026. Ranking figures use the country report's published listing sample.
For the broader cross-platform view, browse the full operator ranking .
Shetland Stays FAQ
How many properties does Shetland Stays manage?
Shetland Stays runs 105 tracked short-term rental listings as of 2026-06-07: 72 on Airbnb and 33 on Booking.com in the United Kingdom.
Where does Shetland Stays operate?
Shetland Stays' largest tracked markets are Lerwick (42), Southampton (18), Yeovil (15), Castle Donington (14), Milford On Sea (4), Nottingham (4).
What are Shetland Stays' guest ratings?
Airbnb guest rating (the United Kingdom): 4.67 / 5, in line with the market average of 4.65 / 5. Booking.com review score (the United Kingdom): 8.7 / 10, above the market average of 8.3 / 10.
About this data
Portfolio figures come from myDataValue's cross-platform market snapshots, matching public Airbnb and Booking.com listings to the operators who run them. Operators enter the index after reaching 26 listings on Airbnb or Booking.com in a covered country and an included city footprint.
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