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Market data

United Kingdom short-term rental market

417,229 Airbnb and 187,943 Booking.com listings, operated by 192,158 Airbnb hosts and 62,494 Booking.com operators. Snapshots: Airbnb 2026-06-07, Booking.com 2026-06-03.

Explore the full interactive United Kingdom report
Airbnb listings
417,229
Booking.com listings
187,943
Cities covered
598
Professional operators
294

Airbnb vs Booking.com supply split in United Kingdom

Largest markets

Browse all 598 cities
# City Airbnb listings Booking.com listings
1 London 68,305 20,978
2 Manchester 7,015 3,271
3 Edinburgh 6,588 2,279
4 Birmingham 5,402 2,914
5 Liverpool 4,565 1,837
6 Brighton & Hove 3,967 1,280
7 Bristol 3,612 1,436
8 Cardiff 2,960 1,308
9 Belfast 2,756 1,378
10 York 2,556 1,516
11 Glasgow 2,719 1,146
12 Leeds 2,336 1,269
13 Blackpool 2,084 1,224
14 Whitby 1,668 1,463
15 Nottingham 2,132 994
16 Bath 2,061 890
17 Oxford 2,154 792
18 Inverness 1,640 1,083
19 Cambridge 1,894 663
20 Bournemouth 1,763 745
21 Carbis Bay 1,547 933
22 Southampton 1,631 739
23 Norwich 1,467 663
24 Coventry 1,375 698
25 Leicester 1,313 697
26 Scarborough 1,111 897
27 Sheffield 1,362 632
28 Keswick 1,066 907
29 Milton Keynes 1,362 513
30 Portree 1,208 637

Largest professional operators

Browse all 294 operators
# Operator Airbnb listings Booking.com listings Reviews
1 Sykes Holiday Cottages 15,741 19,043 131,996
2 Cottages.com 17,039 14,987 184,368
3 Holidaycottages.Co.Uk 8,258 10,692 35,230
4 Travelnest Ltd 1,898 2,532 47,351
5 Host & Stay 1,253 864 56,399
6 Norfolk Hideaways Ltd TA Norfolk Hideaways 649 779 2,477
7 Finest Retreats 605 658 9,583
8 Pass the Keys 0 1,238 6,530
9 2cHolidays LTD 505 484 11,281
10 My Property Host 476 505 15,241
11 Prestige Holiday 0 888 37,856
12 Original Cottages - Lake District 830 0 885
13 Original Cottages - Northumberland 788 0 923
14 Luxury Coastal 361 336 7,685
15 Ava And Team 315 379 24,516
16 East Fife Holiday Homes 329 314 10,728
17 Wales Cottage Holidays 627 0 3,401
18 Daniel - Interhome 282 340 2,188
19 Guest Ready 396 210 14,486
20 Stay In Suffolk 314 285 11,662
21 Your Rentals 143 402 1,088
22 Suffolk Secrets 520 0 1,774
23 Coastal Cottages Of Pembrokeshire 254 256 232
24 Port Isaac Bay Holidays 49 457 95,429
25 Bolthole Retreats 259 245 7,051
26 Luxury Bookings Fze 501 0 95
27 Boltholes & Hideaways Ltd 248 251 4,168
28 Houst 2 486 2,243
29 Cornwall Hideaways Ltd TA Cornwall Hideaways 216 258 1,386
30 Marsdens Devon Cottages 472 0 1,922

United Kingdom market FAQ

How many short-term rentals are in the United Kingdom?

The United Kingdom has 605,172 tracked short-term rental listings as of 2026-06-07: 417,229 on Airbnb and 187,943 on Booking.com.

Which city has the most short-term rentals in the United Kingdom?

London is the largest market, with 89,283 tracked listings.

Who is the largest short-term rental operator in the United Kingdom?

Sykes Holiday Cottages runs the largest tracked portfolio, with 15,741 Airbnb and 19,043 Booking.com listings.

Is Airbnb or Booking.com bigger in the United Kingdom?

Airbnb carries most of the supply in the United Kingdom: 417,229 listings against 187,943 on Booking.com.

About this data

Figures come from myDataValue's cross-platform market snapshots for United Kingdom, matching public Airbnb and Booking.com listings to the operators who run them. Operators shown have at least 26 listings on Airbnb or Booking.com nationally. Snapshot dates: Airbnb 2026-06-07, Booking.com 2026-06-03.

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