Market data
United Kingdom short-term rental market
386,718 Airbnb and 187,860 Booking.com listings, operated by 177,405 Airbnb hosts and 62,517 Booking.com operators.
- Airbnb listings
- 386,718
- Booking.com listings
- 187,860
- Cities covered
- 598
- Professional operators
- 269
Airbnb vs Booking.com supply split in United Kingdom
Largest markets
Browse all 598 cities| # | City | Airbnb listings | Booking.com listings |
|---|---|---|---|
| 1 | London | 68,449 | 20,847 |
| 2 | Manchester | 7,042 | 3,258 |
| 3 | Edinburgh | 6,606 | 2,265 |
| 4 | Birmingham | 5,408 | 2,901 |
| 5 | Liverpool | 4,575 | 1,828 |
| 6 | Brighton & Hove | 3,969 | 1,270 |
| 7 | Bristol | 3,613 | 1,422 |
| 8 | Cardiff | 2,960 | 1,303 |
| 9 | Belfast | 2,756 | 1,360 |
| 10 | York | 2,566 | 1,504 |
| 11 | Glasgow | 2,730 | 1,142 |
| 12 | Leeds | 2,347 | 1,270 |
| 13 | Blackpool | 2,083 | 1,221 |
| 14 | Nottingham | 2,133 | 993 |
| 15 | Whitby | 1,668 | 1,453 |
| 16 | Oxford | 2,157 | 786 |
| 17 | Bath | 2,058 | 876 |
| 18 | Inverness | 1,638 | 1,069 |
| 19 | Cambridge | 1,893 | 662 |
| 20 | Bournemouth | 1,766 | 738 |
| 21 | Carbis Bay | 1,545 | 932 |
| 22 | Southampton | 1,632 | 735 |
| 23 | Norwich | 1,465 | 656 |
| 24 | Coventry | 1,373 | 696 |
| 25 | Leicester | 1,313 | 696 |
| 26 | Scarborough | 1,111 | 895 |
| 27 | Sheffield | 1,367 | 632 |
| 28 | Keswick | 1,066 | 907 |
| 29 | Milton Keynes | 1,365 | 510 |
| 30 | Portree | 1,206 | 626 |
Largest professional operators
Browse all 269 operators| # | Operator | Airbnb listings | Booking.com listings | Reviews |
|---|---|---|---|---|
| 1 | Sykes Holiday Cottages | 16,324 | 19,048 | 163,699 |
| 2 | Cottages.com | 17,177 | 14,975 | 213,860 |
| 3 | holidaycottages.co.uk | 12,514 | 10,763 | 75,737 |
| 4 | Travelnest Ltd | 2,309 | 2,578 | 83,730 |
| 5 | Pass the Keys | 1,184 | 1,240 | 59,990 |
| 6 | Host & Stay | 1,258 | 869 | 57,680 |
| 7 | Norfolk Hideaways | 796 | 779 | 4,595 |
| 8 | Finest Retreats | 686 | 660 | 13,170 |
| 9 | My Property Host | 528 | 504 | 15,438 |
| 10 | 2cHolidays LTD | 502 | 485 | 11,739 |
| 11 | Port Isaac Bay Holidays | 446 | 455 | 109,202 |
| 12 | ALSENED LTD | 704 | 191 | 150,248 |
| 13 | Houst | 330 | 484 | 15,132 |
| 14 | Your.Rentals | 321 | 408 | 9,559 |
| 15 | Interhome | 373 | 341 | 4,065 |
| 16 | Luxury Coastal | 373 | 336 | 8,690 |
| 17 | Short Stay St Andrews | 347 | 314 | 11,308 |
| 18 | Hoseasons | 333 | 322 | 11,097 |
| 19 | Stay in Suffolk | 331 | 285 | 13,285 |
| 20 | Guest Ready | 389 | 222 | 15,447 |
| 21 | Coastal Cottages of Pembrokeshire | 275 | 259 | 1,020 |
| 22 | Cornwall Hideaways | 271 | 258 | 2,593 |
| 23 | Bolthole Retreats | 261 | 245 | 7,277 |
| 24 | Boltholes & Hideaways Ltd | 255 | 251 | 4,328 |
| 25 | Aldeburgh Coastal Cottages | 225 | 253 | 5,041 |
| 26 | City Relay | 262 | 194 | 5,132 |
| 27 | HelloGuest Limited | 211 | 245 | 7,329 |
| 28 | Stay Pembrokeshire | 235 | 220 | 11,064 |
| 29 | Rural Retreats Holidays Ltd | 243 | 211 | 1,944 |
| 30 | Guesthoo | 232 | 216 | 15,824 |
United Kingdom market FAQ
How many short-term rentals are in the United Kingdom?
Across the United Kingdom, myDataValue tracks 574,578 short-term rental listings as of 2026-06-07: 386,718 on Airbnb and 187,860 on Booking.com.
Which city has the most short-term rentals in the United Kingdom?
London is the largest market, with 89,296 tracked listings.
Who is the largest short-term rental operator in the United Kingdom?
Sykes Holiday Cottages runs the largest tracked portfolio, with 16,324 Airbnb and 19,048 Booking.com listings.
Is Airbnb or Booking.com bigger in the United Kingdom?
Airbnb carries most of the tracked supply across the United Kingdom: 386,718 listings against 187,860 on Booking.com.
About this data
Figures come from myDataValue's cross-platform market snapshots for the United Kingdom, matching public Airbnb and Booking.com listings to the operators who run them. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across this coverage. Snapshot dates: Airbnb 2026-06-07, Booking.com 2026-06-03.
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