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Short-term rentals in London

Local supply skews to Airbnb, with 3.3× the Booking.com inventory. Its largest professional operator, Travelnest Ltd, runs 577 listings locally.

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Photo: London Skyline (125508655) by Ilya Grigorik · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
89,283
Market rank
#1 / 598
National share
15%
Professional operators
99

Listing mix by platform in London

Where the listings are in London

The dots are a representative sample of tracked short-term rentals — Airbnb in red, Booking.com in blue. Zoom and pan here, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 89,283 tracked listings — open the full interactive report

What the London short-term rental supply looks like

Listings by property type

How London's tracked listings split across property types on each platform.

  • Apartments & flats 54,358
  • Private & shared rooms 19,908
  • Houses, cottages & holiday homes 9,474
  • Hotels & hostels 2,886
  • B&Bs & guest houses 2,373
  • Unique & outdoor 245
  • Other 39

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 29,684
  • 2–5 listings 22,062
  • 6–25 listings 20,144
  • 26+ (professional) 17,393

Largest operators in London

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in London, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Travelnest Ltd 577 4.38 / 5 8.1 / 10 47,351
2 Luxury Bookings Fze 498 4.69 / 5 — 95
3 City Relay 447 4.45 / 5 8.3 / 10 4,950
4 Guest Ready 400 4.59 / 5 8.2 / 10 14,486
5 Houst 351 4.69 / 5 7.4 / 10 2,243
6 Dana Valkova 325 4.45 / 5 8.0 / 10 917
7 Pass the Keys 235 — 8.1 / 10 6,530
8 Veeve 222 4.44 / 5 7.2 / 10 897
9 Shlome Stroh 202 — 7.1 / 10 2,092
10 Anderson 154 4.03 / 5 9.0 / 10 627

All 99 professional operators in London

Browse the full United Kingdom operator directory →

Operators are indexed when they run at least 26 listings nationally and count London among their markets. See the full interactive London market report for the map, charts, and operator comparison.

How London compares

London ranks first of 598 tracked markets in the United Kingdom, with 15% of national supply. Markets of similar size:

Photo credits

Browse the full United Kingdom city directory or the United Kingdom market report .

London market FAQ

How many short-term rentals are in London?

London has 89,283 tracked short-term rental listings as of 2026-06-07: 68,305 on Airbnb and 20,978 on Booking.com.

Who is the largest short-term rental operator in London?

The largest professional operator in London is Travelnest Ltd, with 577 local listings.

Is Airbnb or Booking.com bigger in London?

Airbnb is bigger in London, with 68,305 listings against 20,978 on Booking.com.

How many professional operators run listings in London?

99 professional operators (26+ listings nationally) have a tracked presence in London. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 89,283 public short-term rental listings in London, matching Airbnb and Booking.com supply to the operators who run it. Operators shown have at least 26 listings on Airbnb or Booking.com nationally. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for London? Report a data issue or request an update — corrections land with the next data refresh.