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Short-term rentals in London

Local supply skews to Airbnb, with 3.3× the Booking.com inventory. Its largest professional operator, Travelnest Ltd, runs 679 listings locally.

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View of London
Photo: London Skyline (125508655) by Ilya Grigorik · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
89,296
Market rank
#1 / 598
National share
16%
Professional operators
84

Airbnb vs Booking.com in London

In London, Airbnb leads with 68,449 tracked listings (77%), versus 20,847 on Booking.com (23%).

Where the listings are in London

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 89,296 tracked listings — open the full interactive report

What the London short-term rental supply looks like

Listings by property type

How London's tracked listings split across property types on each platform.

  • Apartments & flats 54,250
  • Private & shared rooms 19,873
  • Houses, cottages & holiday homes 9,470
  • Hotels & hostels 3,054
  • B&Bs & guest houses 2,368
  • Unique & outdoor 242
  • Other 39

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 30,187
  • 2–5 listings 23,387
  • 6–25 listings 19,217
  • 26+ (professional) 16,505

Largest operators in London

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in London, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Travelnest Ltd 679 4.53 / 5 8.1 / 10 83,730
2 Houst 590 4.63 / 5 7.4 / 10 15,132
3 Pass the Keys 477 4.75 / 5 8.1 / 10 59,990
4 City Relay 455 4.47 / 5 8.3 / 10 5,132
5 Guest Ready 405 4.58 / 5 8.2 / 10 15,447
6 Veeve 226 4.46 / 5 7.2 / 10 1,022
7 Arcore London 171 4.47 / 5 7.7 / 10 3,122
8 UniFlx 165 4.15 / 5 6.0 / 10 129
9 HelloGuest Limited 161 4.71 / 5 8.1 / 10 7,329
10 Be London 155 4.80 / 5 8.6 / 10 2,892

All 84 professional operators in London

Local listings

Browse the full United Kingdom operator directory →

Operators enter the index after reaching 26 listings across the United Kingdom and count London among their markets. Published profile URLs remain stable across data refreshes. See the full interactive London market report for additional filters and operator comparisons.

How London compares

London ranks first of 598 tracked markets in the United Kingdom, with 16% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full United Kingdom city directory or the United Kingdom market report .

London market FAQ

How many short-term rentals are in London?

London has 89,296 tracked short-term rental listings as of 2026-06-07: 68,449 on Airbnb and 20,847 on Booking.com.

Who is the largest short-term rental operator in London?

The largest professional operator in London is Travelnest Ltd, with 679 local listings.

Is Airbnb or Booking.com bigger in London?

Airbnb is bigger in London, with 68,449 listings against 20,847 on Booking.com.

How many professional operators run listings in London?

84 indexed professional operators have a tracked presence in London. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 89,296 public short-term rental listings in London, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for London? Report a data issue or request an update — corrections land with the next data refresh.