Short-term rentals in Gstaad
Airbnb leads local supply with 62% of tracked listings. Smiling House is the largest professional operator in Gstaad, with 134 local listings.
Data updated
- Tracked listings
- 596
- Market rank
- #29 / 78
- National share
- 0.9%
- Professional operators
- 2
Airbnb vs Booking.com in Gstaad
In Gstaad, Airbnb leads with 368 tracked listings (62%), versus 228 on Booking.com (38%).
Where the listings are in Gstaad
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Gstaad
55% of Gstaad's tracked listings (329 of 596) are run by operators with 26 or more listings, above the median of 78 tracked markets across Switzerland (19%). Booking.com supply is more professionalised than Airbnb's: 70% of Booking.com listings sit with operators of that size, against 46% on Airbnb. The 2 indexed professional operators — Smiling House and Herisau Apartments — run 135 local listings between them.
- Professional share
- 55%
- Median market
- 19%
- Single-listing hosts
- 27%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 65% of Gstaad's classified listings, followed by Houses, cottages & holiday homes (24%).
Largest operators in Gstaad
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Switzerland listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Smiling House | 134 | 4.87 / 5 | 9.1 / 10 | 808 |
| 2 | Herisau Apartments | 1 | 4.62 / 5 | 8.6 / 10 | 39,609 |
All 2 professional operators in Gstaad
Local listings
- Smiling House 134 listings
- Herisau Apartments 1 listing
Operators enter the index after reaching 26 listings across Switzerland and count Gstaad among their markets. Published profile URLs remain stable across data refreshes. See the full interactive Gstaad market report for additional filters and operator comparisons.
How Gstaad compares
Gstaad ranks 29th of 78 tracked markets in Switzerland, with 0.9% of tracked supply in this coverage. Markets of similar size:
-
Champéry 749 listings
-
Neuchâtel 713 listings
-
Grimentz 663 listings
-
Rapperswil-Jona 586 listings
-
Davos 583 listings
-
Verbier 546 listings
Photo credits
- Champéry: Photo: Champery-02 by Roland Zumbühl · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Neuchâtel: Photo: Vuevilledeneuchatel by Francoise Kuenzi · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Grimentz: Photo: Grimentz - août 2022 by Christian David · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Rapperswil-Jona: Photo: Rapperswil-Jona - Lenggis Spitzewies IMG 4991 -crop- by Roland zh · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Davos: Photo: Davos2 by MadGeographer · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Verbier: Photo: Verbier, Switzerland, in 2011 by Leo-setä · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Switzerland city directory or the Switzerland market report .
Gstaad market FAQ
How many short-term rentals are in Gstaad?
Gstaad has 596 tracked short-term rental listings as of August 2026: 368 on Airbnb and 228 on Booking.com.
Who is the largest short-term rental operator in Gstaad?
The largest professional operator in Gstaad is Smiling House, with 134 local listings.
How professionalised is the Gstaad short-term rental market?
55% of Gstaad's tracked listings (329 of 596) are run by operators with 26 or more listings, above the median of 78 tracked markets across Switzerland (19%). Booking.com supply is more professionalised than Airbnb's: 70% of Booking.com listings sit with operators of that size, against 46% on Airbnb. The 2 indexed professional operators — Smiling House and Herisau Apartments — run 135 local listings between them.
Is Airbnb or Booking.com bigger in Gstaad?
In Gstaad, Airbnb leads with 368 tracked listings (62%), versus 228 on Booking.com (38%).
How many professional operators run listings in Gstaad?
2 indexed professional operators have a tracked presence in Gstaad. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 596 public short-term rental listings in Gstaad, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Switzerland. Snapshot dates: Airbnb , Booking.com .
Spotted an inconsistency, or want fresher data for Gstaad? Report a data issue or request an update — corrections land with the next data refresh.