Short-term rentals in Zug
Airbnb dominates local supply with 78% of tracked listings, 3.4× the Booking.com inventory. Le Bijou Hotel & Resort Management AG is the largest professional operator in Zug, with 14 local listings.
Data updated
- Tracked listings
- 440
- Market rank
- #37 / 78
- National share
- 0.6%
- Professional operators
- 5
Airbnb vs Booking.com in Zug
In Zug, Airbnb leads with 341 tracked listings (78%), 3.4× the 99 on Booking.com (22%).
Where the listings are in Zug
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Zug
5% of Zug's tracked listings (24 of 440) are run by operators with 26 or more listings, below the median of 78 tracked markets across Switzerland (19%). Booking.com supply is more professionalised than Airbnb's: 11% of Booking.com listings sit with operators of that size, against 4% on Airbnb. The 5 indexed professional operators run 22 local listings between them, and the three largest — Le Bijou Hotel & Resort Management AG, CITY STAY and Adagio Aparthotel — account for 91% of that.
- Professional share
- 5%
- Median market
- 19%
- Single-listing hosts
- 53%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 44% of Zug's classified listings, followed by Private & shared rooms (23%).
Largest operators in Zug
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Switzerland listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Le Bijou Hotel & Resort Management AG | 14 | 4.86 / 5 | 8.8 / 10 | 4,531 |
| 2 | CITY STAY | 5 | 4.26 / 5 | 7.3 / 10 | 6,302 |
| 3 | Adagio Aparthotel | 1 | 5.00 / 5 | 8.1 / 10 | 205,185 |
| 4 | Herisau Apartments | 1 | 4.62 / 5 | 8.6 / 10 | 39,609 |
| 5 | HITrental AG | 1 | 4.69 / 5 | 8.5 / 10 | 18,768 |
All 5 professional operators in Zug
Local listings
- Le Bijou Hotel & Resort Management AG 14 listings
- CITY STAY 5 listings
- Adagio Aparthotel 1 listing
- Herisau Apartments 1 listing
- HITrental AG 1 listing
Operators enter the index after reaching 26 listings across Switzerland and count Zug among their markets. Published profile URLs remain stable across data refreshes. See the full interactive Zug market report for additional filters and operator comparisons.
How Zug compares
Zug ranks 37th of 78 tracked markets in Switzerland, with 0.6% of tracked supply in this coverage. Markets of similar size:
-
Emmetten 478 listings
-
Engelberg 458 listings
-
Malvaglia 457 listings
-
Biel 439 listings
-
Bellinzona 381 listings
-
Kreuzlingen 368 listings
Photo credits
- Emmetten: Photo: Emmetten by Markus Bernet · CC BY-SA 2.5 · cropped and resized for display, via Wikimedia Commons
- Engelberg: Photo: Engelberg by Stan45 · Public domain · cropped and resized for display, via Wikimedia Commons
- Malvaglia: Photo: Malvaglia KircheJPG by Adrian Michael · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Biel: Photo: Biel-Bienne by Scientia90 · CC0 · cropped and resized for display, via Wikimedia Commons
- Bellinzona: Photo: Tre Castelli by Alex Barrow · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Kreuzlingen: Photo: StStefan Kreuzlingen 2 by Pingelig · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Switzerland city directory or the Switzerland market report .
Zug market FAQ
How many short-term rentals are in Zug?
Zug has 440 tracked short-term rental listings as of August 2026: 341 on Airbnb and 99 on Booking.com.
Who is the largest short-term rental operator in Zug?
The largest professional operator in Zug is Le Bijou Hotel & Resort Management AG, with 14 local listings.
How professionalised is the Zug short-term rental market?
5% of Zug's tracked listings (24 of 440) are run by operators with 26 or more listings, below the median of 78 tracked markets across Switzerland (19%). Booking.com supply is more professionalised than Airbnb's: 11% of Booking.com listings sit with operators of that size, against 4% on Airbnb. The 5 indexed professional operators run 22 local listings between them, and the three largest — Le Bijou Hotel & Resort Management AG, CITY STAY and Adagio Aparthotel — account for 91% of that.
Is Airbnb or Booking.com bigger in Zug?
In Zug, Airbnb leads with 341 tracked listings (78%), 3.4× the 99 on Booking.com (22%).
How many professional operators run listings in Zug?
5 indexed professional operators have a tracked presence in Zug. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 440 public short-term rental listings in Zug, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Switzerland. Snapshot dates: Airbnb , Booking.com .
Spotted an inconsistency, or want fresher data for Zug? Report a data issue or request an update — corrections land with the next data refresh.