Free Booking.com listings health score
myDataValue

Short-term rentals in Santillana del Mar

Local supply is split almost evenly between Booking.com (55%) and Airbnb (45%). Holidu is the largest professional operator in Santillana del Mar, with 34 local listings.

Explore the interactive Santillana del Mar report
View of Santillana del Mar
Photo: Santillana del Mar nucleo by Luis Fermín TURIEL PEREDO · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
930
Market rank
#71 / 425
Coverage share
0.2%
Professional operators
5

Airbnb vs Booking.com in Santillana del Mar

In Santillana del Mar, supply is split almost evenly: 511 tracked listings on Booking.com (55%) and 419 on Airbnb (45%).

Where the listings are in Santillana del Mar

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 930 tracked listings — open the full interactive report

Market structure in Santillana del Mar

9% of Santillana del Mar's tracked listings (87 of 930) are run by operators with 26 or more listings, below the median of 425 tracked markets across mainland Spain and the Balearic Islands (22%). Professional operators hold a similar share on both platforms: 8% of Airbnb listings and 10% of Booking.com listings. The 5 indexed professional operators run 43 local listings between them, and the three largest — Holidu, R2R Consulting and RURALIA — account for 95% of that.

Professional share
9%
Median market
22%
Single-listing hosts
60%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 557
  • 2–5 listings 223
  • 6–25 listings 63
  • 26+ (professional) 87

Listings by property type

Houses, cottages & holiday homes make up 53% of Santillana del Mar's classified Airbnb listings, followed by Apartments & flats (30%). Booking.com listings in Santillana del Mar are not classified by property type in this snapshot, so the mix shows Airbnb listings only.

  • Houses, cottages & holiday homes 222
  • Apartments & flats 125
  • B&Bs & guest houses 28
  • Private & shared rooms 25
  • Hotels & hostels 14
  • Unique & outdoor 5

Largest operators in Santillana del Mar

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Spain listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Santillana del Mar, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Holidu 34 4.64 / 5 8.6 / 10 153,231
2 R2R Consulting 4 4.32 / 5 7.1 / 10 6,515
3 RURALIA 3 4.58 / 5 8.4 / 10 710
4 Cantabria Collection 1 4.57 / 5 — 42
5 Homerez 1 4.53 / 5 8.1 / 10 12,391

All 5 professional operators in Santillana del Mar

Local listings

Browse the full Spain operator directory →

Operators enter the index after reaching 26 listings across mainland Spain and the Balearic Islands and count Santillana del Mar among their markets. Published profile URLs remain stable across data refreshes. See the full interactive Santillana del Mar market report for additional filters and operator comparisons.

How Santillana del Mar compares

Santillana del Mar ranks 71st of 425 tracked markets in mainland Spain and the Balearic Islands, with 0.2% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Spain city directory or the Spain market report .

Santillana del Mar market FAQ

How many short-term rentals are in Santillana del Mar?

Santillana del Mar has 930 tracked short-term rental listings as of July 2026: 419 on Airbnb and 511 on Booking.com.

Who is the largest short-term rental operator in Santillana del Mar?

The largest professional operator in Santillana del Mar is Holidu, with 34 local listings.

How professionalised is the Santillana del Mar short-term rental market?

9% of Santillana del Mar's tracked listings (87 of 930) are run by operators with 26 or more listings, below the median of 425 tracked markets across mainland Spain and the Balearic Islands (22%). Professional operators hold a similar share on both platforms: 8% of Airbnb listings and 10% of Booking.com listings. The 5 indexed professional operators run 43 local listings between them, and the three largest — Holidu, R2R Consulting and RURALIA — account for 95% of that.

Is Airbnb or Booking.com bigger in Santillana del Mar?

In Santillana del Mar, supply is split almost evenly: 511 tracked listings on Booking.com (55%) and 419 on Airbnb (45%).

How many professional operators run listings in Santillana del Mar?

5 indexed professional operators have a tracked presence in Santillana del Mar. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 930 public short-term rental listings in Santillana del Mar, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Spain and the Balearic Islands. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Santillana del Mar? Report a data issue or request an update — corrections land with the next data refresh.