Short-term rentals in Santoña
Local supply is split almost evenly between Airbnb (52%) and Booking.com (48%). Apartamentos Cantabria is the largest professional operator in Santoña, with 33 local listings.
Data updated
- Tracked listings
- 327
- Market rank
- #291 / 425
- Coverage share
- under 0.1%
- Professional operators
- 3
Airbnb vs Booking.com in Santoña
In Santoña, supply is split almost evenly: 170 tracked listings on Airbnb (52%) and 157 on Booking.com (48%).
Where the listings are in Santoña
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Santoña
17% of Santoña's tracked listings (55 of 327) are run by operators with 26 or more listings, below the median of 425 tracked markets across mainland Spain and the Balearic Islands (22%). Booking.com supply is more professionalised than Airbnb's: 24% of Booking.com listings sit with operators of that size, against 11% on Airbnb. The 3 indexed professional operators — Apartamentos Cantabria, R2R Consulting and Holidu — run 44 local listings between them.
- Professional share
- 17%
- Median market
- 22%
- Single-listing hosts
- 49%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 64% of Santoña's classified Airbnb listings, followed by Houses, cottages & holiday homes (23%). Booking.com listings in Santoña are not classified by property type in this snapshot, so the mix shows Airbnb listings only.
Largest operators in Santoña
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Spain listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Apartamentos Cantabria | 33 | 4.30 / 5 | 7.9 / 10 | 3,756 |
| 2 | R2R Consulting | 8 | 4.32 / 5 | 7.1 / 10 | 6,515 |
| 3 | Holidu | 3 | 4.64 / 5 | 8.6 / 10 | 153,231 |
All 3 professional operators in Santoña
Local listings
- Apartamentos Cantabria 33 listings
- R2R Consulting 8 listings
- Holidu 3 listings
Operators enter the index after reaching 26 listings across mainland Spain and the Balearic Islands and count Santoña among their markets. Published profile URLs remain stable across data refreshes. See the full interactive Santoña market report for additional filters and operator comparisons.
How Santoña compares
Santoña ranks 291st of 425 tracked markets in mainland Spain and the Balearic Islands, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Llafranc 330 listings
-
Sencelles 330 listings
-
Carmona 327 listings
-
Almagro 322 listings
-
Lucena 321 listings
-
Palmanova 320 listings
Photo credits
- Llafranc: Photo: Costa Brava-Llafranc-Calella de Palafrugell by Aylaross · Public domain · cropped and resized for display, via Wikimedia Commons
- Sencelles: Photo: Sancellas, en Baleares (España) by Rosa-Maria Rinkl · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Carmona: Photo: Saint Peter Church Carmona Andalucia Spain by Pufacz · Public domain · cropped and resized for display, via Wikimedia Commons
- Almagro: Photo: Almagro - 01 by Carlos Delgado · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Lucena: Photo: Iglesia San Mateo by Wikimedia Commons contributors · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Palmanova: Photo: Playa Son Matis Palmanova Mallorca 2 by Liilia Moroz · CC0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Spain city directory or the Spain market report .
Santoña market FAQ
How many short-term rentals are in Santoña?
Santoña has 327 tracked short-term rental listings as of July 2026: 170 on Airbnb and 157 on Booking.com.
Who is the largest short-term rental operator in Santoña?
The largest professional operator in Santoña is Apartamentos Cantabria, with 33 local listings.
How professionalised is the Santoña short-term rental market?
17% of Santoña's tracked listings (55 of 327) are run by operators with 26 or more listings, below the median of 425 tracked markets across mainland Spain and the Balearic Islands (22%). Booking.com supply is more professionalised than Airbnb's: 24% of Booking.com listings sit with operators of that size, against 11% on Airbnb. The 3 indexed professional operators — Apartamentos Cantabria, R2R Consulting and Holidu — run 44 local listings between them.
Is Airbnb or Booking.com bigger in Santoña?
In Santoña, supply is split almost evenly: 170 tracked listings on Airbnb (52%) and 157 on Booking.com (48%).
How many professional operators run listings in Santoña?
3 indexed professional operators have a tracked presence in Santoña. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 327 public short-term rental listings in Santoña, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Spain and the Balearic Islands. Snapshot dates: Airbnb , Booking.com .
Spotted an inconsistency, or want fresher data for Santoña? Report a data issue or request an update — corrections land with the next data refresh.