Short-term rentals in Oia
Airbnb dominates local supply with 67% of tracked listings, 2× the Booking.com inventory. K&K UNIQUE HOLIDAY HOMES is the largest professional operator in Oia, with 22 local listings.
Data updated
- Tracked listings
- 1,591
- Market rank
- #24 / 284
- National share
- 0.6%
- Professional operators
- 7
Airbnb vs Booking.com in Oia
In Oia, Airbnb leads with 1,062 tracked listings (67%), 2× the 529 on Booking.com (33%).
Where the listings are in Oia
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Oia
8% of Oia's tracked listings (129 of 1,591) are run by operators with 26 or more listings, in line with the median of 284 tracked markets across Greece (7%). Professional operators hold a similar share on both platforms: 6% of Airbnb listings and 11% of Booking.com listings. The 7 indexed professional operators run 51 local listings between them, and the three largest — K&K UNIQUE HOLIDAY HOMES, My Rental Homes and Bnbstay Ltd — account for 82% of that.
- Professional share
- 8%
- Median market
- 7%
- Single-listing hosts
- 25%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 49% of Oia's classified listings, followed by Apartments & flats (20%).
Largest operators in Oia
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Greece listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | K&K UNIQUE HOLIDAY HOMES | 22 | 4.84 / 5 | 9.1 / 10 | 5,610 |
| 2 | My Rental Homes | 11 | 4.90 / 5 | 9.4 / 10 | 1,130 |
| 3 | Bnbstay Ltd | 9 | 4.27 / 5 | — | 11 |
| 4 | Dragons Group | 3 | 4.81 / 5 | — | 689 |
| 5 | Aria Hotels | 2 | 4.88 / 5 | 9.1 / 10 | 4,040 |
| 6 | Bnb Keys | 2 | 4.81 / 5 | 9.2 / 10 | 1,351 |
| 7 | Hotel Brain SA | 2 | 4.43 / 5 | 8.5 / 10 | 51,025 |
All 7 professional operators in Oia
Local listings
- K&K UNIQUE HOLIDAY HOMES 22 listings
- My Rental Homes 11 listings
- Bnbstay Ltd 9 listings
- Dragons Group 3 listings
- Aria Hotels 2 listings
- Bnb Keys 2 listings
- Hotel Brain SA 2 listings
Operators enter the index after reaching 26 listings across Greece and count Oia among their markets. Published profile URLs remain stable across data refreshes. See the full interactive Oia market report for additional filters and operator comparisons.
How Oia compares
Oia ranks 24th of 284 tracked markets in Greece, with 0.6% of tracked supply in this coverage. Markets of similar size:
-
Alexandroupoli 1,670 listings
-
Skopelos Town 1,624 listings
-
Skiathos Town 1,611 listings
-
Parikia 1,515 listings
-
Ioannina 1,443 listings
-
Nea Kalikratia 1,434 listings
Photo credits
- Alexandroupoli: Photo: Φάρος Αλεξανδρούπολης 2 by Spiridon Ion Cepleanu · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Skopelos Town: Photo: Skopelos island Greece by John Karakatsanis · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Skiathos Town: Photo: Skiathos view - panoramio by fabiolah · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Parikia: Photo: Ekatontapyliani 16 by Olaf Tausch · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Ioannina: Photo: Κάστρο Ιωαννίνων, άποψη του τζαμιού με φόντο την λίμνη τον ουρανό και τους γλάρους!!!(photosiotas) (5) by photosiotas · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Nea Kalikratia: Photo: Kallikratia, Chalkidiki, Greece - View on city by Ilya Schurov from Moscow, Russia · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Greece city directory or the Greece market report .
Oia market FAQ
How many short-term rentals are in Oia?
Oia has 1,591 tracked short-term rental listings as of August 2026: 1,062 on Airbnb and 529 on Booking.com.
Who is the largest short-term rental operator in Oia?
The largest professional operator in Oia is K&K UNIQUE HOLIDAY HOMES, with 22 local listings.
How professionalised is the Oia short-term rental market?
8% of Oia's tracked listings (129 of 1,591) are run by operators with 26 or more listings, in line with the median of 284 tracked markets across Greece (7%). Professional operators hold a similar share on both platforms: 6% of Airbnb listings and 11% of Booking.com listings. The 7 indexed professional operators run 51 local listings between them, and the three largest — K&K UNIQUE HOLIDAY HOMES, My Rental Homes and Bnbstay Ltd — account for 82% of that.
Is Airbnb or Booking.com bigger in Oia?
In Oia, Airbnb leads with 1,062 tracked listings (67%), 2× the 529 on Booking.com (33%).
How many professional operators run listings in Oia?
7 indexed professional operators have a tracked presence in Oia. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 1,591 public short-term rental listings in Oia, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Greece. Snapshot dates: Airbnb , Booking.com .
Spotted an inconsistency, or want fresher data for Oia? Report a data issue or request an update — corrections land with the next data refresh.