Short-term rentals in Laion
Airbnb leads local supply with 59% of tracked listings. MUSE.holiday is the largest professional operator in Laion, with 42 local listings.
Data updated
- Tracked listings
- 324
- Market rank
- #736 / 1,049
- Coverage share
- under 0.1%
- Professional operators
- 2
Airbnb vs Booking.com in Laion
In Laion, Airbnb leads with 191 tracked listings (59%), versus 133 on Booking.com (41%).
Where the listings are in Laion
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Laion
52% of Laion's tracked listings (170 of 324) are run by operators with 26 or more listings, above the median of 1,049 tracked markets across mainland Italy, Sicily and Sardinia (17%). Professional operators hold a similar share on both platforms: 51% of Airbnb listings and 55% of Booking.com listings. The 2 indexed professional operators — MUSE.holiday and Hannes — run 44 local listings between them.
- Professional share
- 52%
- Median market
- 17%
- Single-listing hosts
- 20%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 82% of Laion's classified listings, followed by B&Bs & guest houses (6%).
Largest operators in Laion
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | MUSE.holiday | 42 | 4.57 / 5 | 8.7 / 10 | 5,451 |
| 2 | Hannes | 2 | 4.91 / 5 | 9.4 / 10 | 2,089 |
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Laion among their markets. Published profile URLs remain stable across data refreshes. See the full interactive Laion market report for additional filters and operator comparisons.
How Laion compares
Laion ranks 736th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
- Sant'Angelo d'Ischia 326 listings
-
Monsummano 325 listings
-
Caltanissetta 324 listings
-
Capilungo 323 listings
-
Sinalunga 322 listings
-
Campitello di Fassa 321 listings
Photo credits
- Monsummano: Photo: Monsummano piazza giusti by sailko · CC BY 2.5 · cropped and resized for display, via Wikimedia Commons
- Caltanissetta: Photo: Caltanissetta Panorama 2018 by AlessandroAM · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Capilungo: Photo: Capilungo by Paride81 · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Sinalunga: Photo: SinalungaPanorama2 by LigaDue · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Campitello di Fassa: Photo: Campitello (Val di Fassa) by Godromil · Public domain · cropped and resized for display, via Wikimedia Commons
Browse the full Italy city directory or the Italy market report .
Laion market FAQ
How many short-term rentals are in Laion?
Laion has 324 tracked short-term rental listings as of July 2026: 191 on Airbnb and 133 on Booking.com.
Who is the largest short-term rental operator in Laion?
The largest professional operator in Laion is MUSE.holiday, with 42 local listings.
How professionalised is the Laion short-term rental market?
52% of Laion's tracked listings (170 of 324) are run by operators with 26 or more listings, above the median of 1,049 tracked markets across mainland Italy, Sicily and Sardinia (17%). Professional operators hold a similar share on both platforms: 51% of Airbnb listings and 55% of Booking.com listings. The 2 indexed professional operators — MUSE.holiday and Hannes — run 44 local listings between them.
Is Airbnb or Booking.com bigger in Laion?
In Laion, Airbnb leads with 191 tracked listings (59%), versus 133 on Booking.com (41%).
How many professional operators run listings in Laion?
2 indexed professional operators have a tracked presence in Laion. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 324 public short-term rental listings in Laion, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
Spotted an inconsistency, or want fresher data for Laion? Report a data issue or request an update — corrections land with the next data refresh.