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Short-term rentals in Marciana

Airbnb leads local supply with 62% of tracked listings. Prenotaelba&Goelba is the largest professional operator in Marciana, with 50 local listings.

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View of Marciana
Photo: Panorama marciana alta by Bruno Barral · CC BY-SA 3.0 · resized for display, via Wikimedia Commons

Data updated

Tracked listings
471
Market rank
#468 / 1,049
Coverage share
under 0.1%
Professional operators
14

Airbnb vs Booking.com in Marciana

In Marciana, Airbnb leads with 291 tracked listings (62%), versus 180 on Booking.com (38%).

Where the listings are in Marciana

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 471 tracked listings — open the full interactive report

Market structure in Marciana

39% of Marciana's tracked listings (185 of 471) are run by operators with 26 or more listings, above the median of 1,049 tracked markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 49% of Booking.com listings sit with operators of that size, against 33% on Airbnb. The 14 indexed professional operators run 126 local listings between them, and the three largest — Prenotaelba&Goelba, Interhome and HelloElba di Gentini & C srl — account for 60% of that.

Professional share
39%
Median market
17%
Single-listing hosts
26%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 124
  • 2–5 listings 126
  • 6–25 listings 36
  • 26+ (professional) 185

Listings by property type

Apartments & flats make up 57% of Marciana's classified listings, followed by Houses, cottages & holiday homes (35%).

  • Apartments & flats 268
  • Houses, cottages & holiday homes 165
  • Hotels & hostels 29
  • B&Bs & guest houses 7
  • Private & shared rooms 2

Largest operators in Marciana

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Marciana, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Prenotaelba&Goelba 50 4.14 / 5 7.7 / 10 4,840
2 Interhome 14 4.47 / 5 8.1 / 10 70,854
3 HelloElba di Gentini & C srl 11 4.09 / 5 7.5 / 10 999
4 BookNowElba Tour Operator 7 4.40 / 5 8.0 / 10 458
5 Ibookingelba com di ARGONAUTIVACANZE 6 4.42 / 5 8.2 / 10 984
6 Tesi Viaggi 6 4.32 / 5 8.1 / 10 2,020
7 Unique Property di Luca Barbetti 6 4.64 / 5 8.0 / 10 169
8 ELBA AFFITTI 5 3.96 / 5 7.2 / 10 569
9 Goelba 5 4.15 / 5 — 109
10 ElbaSummer Tour Operator 4 4.58 / 5 8.7 / 10 92

All 14 professional operators in Marciana

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Marciana among their markets. Published profile URLs remain stable across data refreshes. See the full interactive Marciana market report for additional filters and operator comparisons.

How Marciana compares

Marciana ranks 468th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Marciana market FAQ

How many short-term rentals are in Marciana?

Marciana has 471 tracked short-term rental listings as of July 2026: 291 on Airbnb and 180 on Booking.com.

Who is the largest short-term rental operator in Marciana?

The largest professional operator in Marciana is Prenotaelba&Goelba, with 50 local listings.

How professionalised is the Marciana short-term rental market?

39% of Marciana's tracked listings (185 of 471) are run by operators with 26 or more listings, above the median of 1,049 tracked markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 49% of Booking.com listings sit with operators of that size, against 33% on Airbnb. The 14 indexed professional operators run 126 local listings between them, and the three largest — Prenotaelba&Goelba, Interhome and HelloElba di Gentini & C srl — account for 60% of that.

Is Airbnb or Booking.com bigger in Marciana?

In Marciana, Airbnb leads with 291 tracked listings (62%), versus 180 on Booking.com (38%).

How many professional operators run listings in Marciana?

14 indexed professional operators have a tracked presence in Marciana. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 471 public short-term rental listings in Marciana, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Marciana? Report a data issue or request an update — corrections land with the next data refresh.