Short-term rentals in Massa
Airbnb leads local supply with 62% of tracked listings. Interhome is the largest professional operator in Massa, with 35 local listings.
Data updated
- Tracked listings
- 452
- Market rank
- #504 / 1,049
- Coverage share
- under 0.1%
- Professional operators
- 9
Airbnb vs Booking.com in Massa
In Massa, Airbnb leads with 282 tracked listings (62%), versus 170 on Booking.com (38%).
Where the listings are in Massa
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Massa
25% of Massa's tracked listings (112 of 452) are run by operators with 26 or more listings, above the median of 1,049 tracked markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 36% of Booking.com listings sit with operators of that size, against 18% on Airbnb. The 9 indexed professional operators run 95 local listings between them, and the three largest — Interhome, NOVASOL AS and Happy.Rentals — account for 77% of that.
- Professional share
- 25%
- Median market
- 17%
- Single-listing hosts
- 43%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 64% of Massa's classified listings, followed by Apartments & flats (24%).
Largest operators in Massa
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Interhome | 35 | 4.47 / 5 | 8.1 / 10 | 70,854 |
| 2 | NOVASOL AS | 29 | 4.37 / 5 | 7.7 / 10 | 25,670 |
| 3 | Happy.Rentals | 9 | 4.36 / 5 | 7.8 / 10 | 16,719 |
| 4 | Italica e.K. | 9 | 4.66 / 5 | 8.6 / 10 | 270 |
| 5 | Mmega Homes and Villas | 7 | 4.50 / 5 | 7.5 / 10 | 14,952 |
| 6 | Ma Maison Vacation Rental | 2 | 4.74 / 5 | 8.6 / 10 | 2,110 |
| 7 | Your.Rentals | 2 | 4.28 / 5 | 7.6 / 10 | 13,803 |
| 8 | e-domizil GmbH | 1 | 4.71 / 5 | 8.3 / 10 | 3,453 |
| 9 | Tripcare | 1 | 4.28 / 5 | 7.2 / 10 | 688 |
All 9 professional operators in Massa
Local listings
- Interhome 35 listings
- NOVASOL AS 29 listings
- Happy.Rentals 9 listings
- Italica e.K. 9 listings
- Mmega Homes and Villas 7 listings
- Ma Maison Vacation Rental 2 listings
- Your.Rentals 2 listings
- e-domizil GmbH 1 listing
- Tripcare 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Massa among their markets. Published profile URLs remain stable across data refreshes. See the full interactive Massa market report for additional filters and operator comparisons.
How Massa compares
Massa ranks 504th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Ricadi 454 listings
- Canneto - Lipari 453 listings
- Marina dʼAndora 453 listings
-
Cardedu 451 listings
-
Avellino 449 listings
-
Celano 449 listings
Photo credits
- Ricadi: Photo: San.Nicolò.di Ricadi S.Nicola by Pinodario · Public domain · cropped and resized for display, via Wikimedia Commons
- Cardedu: Photo: Sa perda e pera - panoramio by Cristian85 · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Avellino: Photo: Avellino1 by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Celano: Photo: Celano - Castello Piccolomini by Sdijuno · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Italy city directory or the Italy market report .
Massa market FAQ
How many short-term rentals are in Massa?
Massa has 452 tracked short-term rental listings as of July 2026: 282 on Airbnb and 170 on Booking.com.
Who is the largest short-term rental operator in Massa?
The largest professional operator in Massa is Interhome, with 35 local listings.
How professionalised is the Massa short-term rental market?
25% of Massa's tracked listings (112 of 452) are run by operators with 26 or more listings, above the median of 1,049 tracked markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 36% of Booking.com listings sit with operators of that size, against 18% on Airbnb. The 9 indexed professional operators run 95 local listings between them, and the three largest — Interhome, NOVASOL AS and Happy.Rentals — account for 77% of that.
Is Airbnb or Booking.com bigger in Massa?
In Massa, Airbnb leads with 282 tracked listings (62%), versus 170 on Booking.com (38%).
How many professional operators run listings in Massa?
9 indexed professional operators have a tracked presence in Massa. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 452 public short-term rental listings in Massa, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
Spotted an inconsistency, or want fresher data for Massa? Report a data issue or request an update — corrections land with the next data refresh.