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Short-term rentals in Portofino

Local supply is split almost evenly between Airbnb (53%) and Booking.com (47%). Portofino Homes is the largest professional operator in Portofino, with 30 local listings.

Explore the interactive Portofino report
View of Portofino
Photo: Portofino, Italy 2025 by Quintin Soloviev · CC BY 4.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
197
Market rank
#968 / 1,049
Coverage share
under 0.1%
Professional operators
10

Airbnb vs Booking.com in Portofino

In Portofino, supply is split almost evenly: 104 tracked listings on Airbnb (53%) and 93 on Booking.com (47%).

Where the listings are in Portofino

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 197 sampled locations from 197 tracked listings — open the full interactive report

Market structure in Portofino

30% of Portofino's tracked listings (59 of 197) are run by operators with 26 or more listings, above the median of 1,049 tracked markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 33% of Booking.com listings sit with operators of that size, against 27% on Airbnb. The 10 indexed professional operators run 61 local listings between them, and the three largest — Portofino Homes, JOIVY Italy and Ariele — account for 67% of that.

Professional share
30%
Median market
17%
Single-listing hosts
40%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 78
  • 2–5 listings 32
  • 6–25 listings 28
  • 26+ (professional) 59

Listings by property type

Apartments & flats make up 79% of Portofino's classified listings, followed by Houses, cottages & holiday homes (11%).

  • Apartments & flats 155
  • Houses, cottages & holiday homes 22
  • Hotels & hostels 11
  • Private & shared rooms 4
  • B&Bs & guest houses 3
  • Unique & outdoor 2

Largest operators in Portofino

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Portofino, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Portofino Homes 30 4.56 / 5 8.2 / 10 2,644
2 JOIVY Italy 6 4.34 / 5 7.5 / 10 29,249
3 Ariele 5 4.51 / 5 8.1 / 10 4,260
4 Happy.Rentals 5 4.36 / 5 7.8 / 10 16,719
5 Wonderful Italy 4 4.25 / 5 7.6 / 10 59,336
6 Portofino Vacanze 3 4.54 / 5 8.3 / 10 5,592
7 Flexyrent l'affitto col sorriso 2 4.51 / 5 7.8 / 10 4,141
8 Landfolk A/S 2 4.90 / 5 9.5 / 10 4,260
9 LEO.NARDO SRL 2 4.78 / 5 8.9 / 10 36,223
10 Tilo 2 4.58 / 5 7.8 / 10 2,142

All 10 professional operators in Portofino

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Portofino among their markets. Published profile URLs remain stable across data refreshes. See the full interactive Portofino market report for additional filters and operator comparisons.

How Portofino compares

Portofino ranks 968th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Portofino market FAQ

How many short-term rentals are in Portofino?

Portofino has 197 tracked short-term rental listings as of July 2026: 104 on Airbnb and 93 on Booking.com.

Who is the largest short-term rental operator in Portofino?

The largest professional operator in Portofino is Portofino Homes, with 30 local listings.

How professionalised is the Portofino short-term rental market?

30% of Portofino's tracked listings (59 of 197) are run by operators with 26 or more listings, above the median of 1,049 tracked markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 33% of Booking.com listings sit with operators of that size, against 27% on Airbnb. The 10 indexed professional operators run 61 local listings between them, and the three largest — Portofino Homes, JOIVY Italy and Ariele — account for 67% of that.

Is Airbnb or Booking.com bigger in Portofino?

In Portofino, supply is split almost evenly: 104 tracked listings on Airbnb (53%) and 93 on Booking.com (47%).

How many professional operators run listings in Portofino?

10 indexed professional operators have a tracked presence in Portofino. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 197 public short-term rental listings in Portofino, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Portofino? Report a data issue or request an update — corrections land with the next data refresh.