Short-term rentals in Luton
Local supply skews to Airbnb, with 2.3× the Booking.com inventory. Its largest professional operator, ALSENED LTD, runs 25 listings locally.
Data updated
- Tracked listings
- 1,138
- Market rank
- #82 / 598
- National share
- 0.2%
- Professional operators
- 11
Listing mix by platform in Luton
Where the listings are in Luton
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
What the Luton short-term rental supply looks like
Listings by property type
How Luton's tracked listings split across property types on each platform.
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Largest operators in Luton
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | ALSENED LTD | 25 | 3.37 / 5 | 6.4 / 10 | 150,248 |
| 2 | Travelnest Ltd | 16 | 4.53 / 5 | 8.1 / 10 | 83,730 |
| 3 | HelloGuest Limited | 6 | 4.71 / 5 | 8.1 / 10 | 7,329 |
| 4 | Sykes Holiday Cottages | 4 | 4.69 / 5 | 8.9 / 10 | 163,699 |
| 5 | Your.Rentals | 3 | 4.61 / 5 | 7.4 / 10 | 9,559 |
| 6 | holidaycottages.co.uk | 2 | 4.73 / 5 | 8.9 / 10 | 75,737 |
| 7 | Staybridge Suites | 2 | 4.59 / 5 | 8.3 / 10 | 1,022,964 |
| 8 | Yoko Property | 2 | 4.46 / 5 | 8.2 / 10 | 887 |
| 9 | Adagio Aparthotel | 1 | 4.76 / 5 | 8.0 / 10 | 785,001 |
| 10 | Houst | 1 | 4.63 / 5 | 7.4 / 10 | 15,132 |
All 11 professional operators in Luton
Local listings
- ALSENED LTD 25 listings
- Travelnest Ltd 16 listings
- HelloGuest Limited 6 listings
- Sykes Holiday Cottages 4 listings
- Your.Rentals 3 listings
- holidaycottages.co.uk 2 listings
- Staybridge Suites 2 listings
- Yoko Property 2 listings
- Adagio Aparthotel 1 listing
- Houst 1 listing
- Studio Apartment 1 listing
Operators enter the index after reaching 26 listings across the United Kingdom and count Luton among their markets. Published profile URLs remain stable across data refreshes. See the full interactive Luton market report for additional filters and operator comparisons.
How Luton compares
Luton ranks 82nd of 598 tracked markets in the United Kingdom, with 0.2% of tracked supply in this coverage. Markets of similar size:
-
Bridport 1,153 listings
-
Chichester 1,141 listings
-
Salisbury 1,140 listings
-
Wells Next The Sea 1,137 listings
-
Ambleside 1,114 listings
-
Great Yarmouth 1,106 listings
Photo credits
- Bridport: Photo: Bridport, Dorset - geograph.org.uk - 47461 by Steve Chapple · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Chichester: Photo: Chichester Cathedral, south-west aspect by The original uploader was Wyrdlight at English Wikipedia . · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Salisbury: Photo: Salisbury Cathedral by Andrew Dunn (Website: ) · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Wells Next The Sea: Photo: Wells-next-the-Sea Quayside Aug 2013 by MOTORAL1987 · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Ambleside: Photo: Shops in Ambleside (6789) by Nilfanion · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Great Yarmouth: Photo: Great Yarmouth collage2 by Wikimedia Commons contributors · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full United Kingdom city directory or the United Kingdom market report .
Luton market FAQ
How many short-term rentals are in Luton?
Luton has 1,138 tracked short-term rental listings as of 2026-06-07: 794 on Airbnb and 344 on Booking.com.
Who is the largest short-term rental operator in Luton?
The largest professional operator in Luton is ALSENED LTD, with 25 local listings.
Is Airbnb or Booking.com bigger in Luton?
Airbnb is bigger in Luton, with 794 listings against 344 on Booking.com.
How many professional operators run listings in Luton?
11 indexed professional operators have a tracked presence in Luton. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 1,138 public short-term rental listings in Luton, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .
Spotted an inconsistency, or want fresher data for Luton? Report a data issue or request an update — corrections land with the next data refresh.