Free Booking.com listings health score
myDataValue

Short-term rentals in Luton

Local supply skews to Airbnb, with 2.3× the Booking.com inventory. Its largest professional operator, Travelnest Ltd, runs 16 listings locally.

Explore the interactive Luton report
View of Luton
Photo: Luton Town Hall - geograph.org.uk - 944904 by Thomas Nugent · CC BY-SA 2.0 · resized for display, via Wikimedia Commons

Data updated

Tracked listings
1,138
Market rank
#84 / 598
National share
0.2%
Professional operators
13

Listing mix by platform in Luton

Where the listings are in Luton

The dots are a representative sample of tracked short-term rentals — Airbnb in red, Booking.com in blue. Zoom and pan here, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 1,138 tracked listings — open the full interactive report

What the Luton short-term rental supply looks like

Listings by property type

How Luton's tracked listings split across property types on each platform.

  • Apartments & flats 360
  • Private & shared rooms 354
  • Houses, cottages & holiday homes 271
  • B&Bs & guest houses 82
  • Hotels & hostels 51
  • Unique & outdoor 20

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 346
  • 2–5 listings 378
  • 6–25 listings 339
  • 26+ (professional) 75

Largest operators in Luton

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Luton, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Travelnest Ltd 16 4.38 / 5 8.1 / 10 47,351
2 ALSENED LTD 4 — 6.4 / 10 149,675
3 Sykes Holiday Cottages 4 4.67 / 5 8.9 / 10 131,996
4 HelloGuest Limited 3 — 8.1 / 10 2,817
5 Holidaycottages.Co.Uk 2 4.73 / 5 8.9 / 10 35,230
6 Staybridge Suites 2 — 8.3 / 10 1,022,407
7 Yoko Property 2 4.45 / 5 8.1 / 10 829
8 Your Rentals 2 4.09 / 5 7.4 / 10 1,088
9 Adagio Aparthotel 1 — 8.1 / 10 786,066
10 Amira 1 4.26 / 5 7.6 / 10 593

All 13 professional operators in Luton

Browse the full United Kingdom operator directory →

Operators are indexed when they run at least 26 listings nationally and count Luton among their markets. See the full interactive Luton market report for the map, charts, and operator comparison.

How Luton compares

Luton ranks 84th of 598 tracked markets in the United Kingdom, with 0.2% of national supply. Markets of similar size:

Photo credits

Browse the full United Kingdom city directory or the United Kingdom market report .

Luton market FAQ

How many short-term rentals are in Luton?

Luton has 1,138 tracked short-term rental listings as of 2026-06-07: 794 on Airbnb and 344 on Booking.com.

Who is the largest short-term rental operator in Luton?

The largest professional operator in Luton is Travelnest Ltd, with 16 local listings.

Is Airbnb or Booking.com bigger in Luton?

Airbnb is bigger in Luton, with 794 listings against 344 on Booking.com.

How many professional operators run listings in Luton?

13 professional operators (26+ listings nationally) have a tracked presence in Luton. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 1,138 public short-term rental listings in Luton, matching Airbnb and Booking.com supply to the operators who run it. Operators shown have at least 26 listings on Airbnb or Booking.com nationally. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Luton? Report a data issue or request an update — corrections land with the next data refresh.