Short-term rentals in Makarska
Local supply is split fairly evenly between the two platforms. Its largest professional operator, NOVASOL AS, runs 479 listings locally.
Data updated
- Tracked listings
- 11,115
- Market rank
- #6 / 153
- National share
- 4.1%
- Professional operators
- 25
Airbnb vs Booking.com in Makarska
In Makarska, Airbnb leads with 5,808 tracked listings (52%), versus 5,307 on Booking.com (48%).
Where the listings are in Makarska
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
What the Makarska short-term rental supply looks like
Listings by property type
How Makarska's tracked listings split across property types on each platform.
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Largest operators in Makarska
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 479 | 4.69 / 5 | 8.8 / 10 | 43,414 |
| 2 | Makarska Exklusiv d.o.o. | 228 | 4.95 / 5 | 9.7 / 10 | 2,131 |
| 3 | Apartments .hr | 123 | 4.66 / 5 | 9.4 / 10 | 2,552 |
| 4 | Direct Booker d.o.o | 123 | 4.75 / 5 | 9.0 / 10 | 67,952 |
| 5 | Belvilla by OYO | 104 | 4.69 / 5 | 8.5 / 10 | 6,310 |
| 6 | Villas Guide | 49 | 4.85 / 5 | 9.4 / 10 | 1,044 |
| 7 | Boost d.o.o. | 45 | 4.73 / 5 | 8.7 / 10 | 453 |
| 8 | Adriagate Travel Agency | 43 | 4.68 / 5 | — | 439 |
| 9 | Sun Spalato Property Management | 30 | 4.64 / 5 | 8.7 / 10 | 2,164 |
| 10 | Bluesun Hotels & Resorts | 29 | 4.92 / 5 | 8.9 / 10 | 14,541 |
All 25 professional operators in Makarska
Local listings
- NOVASOL AS 479 listings
- Makarska Exklusiv d.o.o. 228 listings
- Apartments .hr 123 listings
- Direct Booker d.o.o 123 listings
- Belvilla by OYO 104 listings
- Villas Guide 49 listings
- Boost d.o.o. 45 listings
- Adriagate Travel Agency 43 listings
- Sun Spalato Property Management 30 listings
- Bluesun Hotels & Resorts 29 listings
- Managed by Eurotours Makarska 19 listings
- Orvas Villas 15 listings
- Ferie Home d.o.o. 14 listings
- Orgon Travel Agency - Luxury Croatian Villas 13 listings
- Your.Rentals 12 listings
- Holiday Home AG 10 listings
- Darijo - VIP Holiday Booker 9 listings
- Luxe Villas Collection 8 listings
- Active Holidays Omis 7 listings
- ADRIA DATABANKA, s.r.o. 7 listings
- Authentic Holiday Croatia 2 listings
- Rentals Dubrovnik 2 listings
- Happy.Rentals 1 listing
- Kompas Villas 1 listing
- Travelnest 1 listing
Operators enter the index after reaching 26 listings across Croatia and count Makarska among their markets. Published profile URLs remain stable across data refreshes. See the full interactive Makarska market report for additional filters and operator comparisons.
How Makarska compares
Makarska ranks 6th of 153 tracked markets in Croatia, with 4.1% of tracked supply in this coverage. Markets of similar size:
-
Zadar 16,528 listings
-
Crikvenica 16,224 listings
-
Dubrovnik 12,465 listings
-
Rovinj 8,900 listings
-
Vodice 8,886 listings
-
Poreč 8,080 listings
Photo credits
- Zadar: Photo: Roman Forum in Zadar, Croatia (48607823862) by dronepicr · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
- Crikvenica: Photo: Crkva Uznesenja Blazene Djevice Marije Crikvenica by Roberta F. · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Dubrovnik: Photo: The walls of the fortress and View of the old city. panorama by Zysko serhii · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Rovinj: Photo: Rovinj, Croatia by Florian Hirzinger · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Vodice: Photo: Vodice nábřeží Obala by VitVit · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Poreč: Photo: HR -Porec2 by Hobe / Holger Behr · Public domain · cropped and resized for display, via Wikimedia Commons
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Browse the full Croatia city directory or the Croatia market report .
Makarska market FAQ
How many short-term rentals are in Makarska?
Makarska has 11,115 tracked short-term rental listings as of 2026-08-13: 5,808 on Airbnb and 5,307 on Booking.com.
Who is the largest short-term rental operator in Makarska?
The largest professional operator in Makarska is NOVASOL AS, with 479 local listings.
Is Airbnb or Booking.com bigger in Makarska?
Supply is fairly balanced: 5,808 Airbnb and 5,307 Booking.com listings.
How many professional operators run listings in Makarska?
25 indexed professional operators have a tracked presence in Makarska. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 11,115 public short-term rental listings in Makarska, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .
Spotted an inconsistency, or want fresher data for Makarska? Report a data issue or request an update — corrections land with the next data refresh.