myDataValue

Short-term rentals in Pag

Local supply is split fairly evenly between the two platforms. Its largest professional operator, Travel agency Perla Pag, runs 116 listings locally.

View of Pag
Photo: Blick vom Velebit-Massiv auf die Insel Pag by Rootmaker at German Wikipedia · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
1,371
Market rank
#30 / 153
National share
0.5%
Professional operators
10

Listing mix by platform in Pag

Where the listings are in Pag

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 1,371 tracked listings — open the full interactive report

What the Pag short-term rental supply looks like

Listings by property type

How Pag's tracked listings split across property types on each platform.

  • Apartments & flats 1,081
  • Houses, cottages & holiday homes 165
  • B&Bs & guest houses 80
  • Private & shared rooms 33
  • Hotels & hostels 11
  • Other 1

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 371
  • 2–5 listings 298
  • 6–25 listings 82
  • 26+ (professional) 620

Largest operators in Pag

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Pag, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Travel agency Perla Pag 116 4.73 / 5 8.8 / 10 1,132
2 NOVASOL AS 93 4.69 / 5 8.8 / 10 43,414
3 Sunturist Travel Agency 17 4.45 / 5 8.3 / 10 772
4 Direct Booker d.o.o 15 4.75 / 5 9.0 / 10 67,952
5 Adriagate Travel Agency 7 4.68 / 5 439
6 Holiday Home AG 5 4.72 / 5 8.6 / 10 8,091
7 Belvilla by OYO 4 4.69 / 5 8.5 / 10 6,310
8 AGENCY CROWONDER- PERFECT HOLIDAY IN CROATIA 3 4.74 / 5 9.4 / 10 351
9 Premium Tourist Agency 2 UG 2 4.30 / 5 8.8 / 10 1,876
10 Villas Guide 2 4.85 / 5 9.4 / 10 1,044

Operators enter the index after reaching 26 listings across Croatia and count Pag among their markets. Published profile URLs remain stable across data refreshes. See the full interactive Pag market report for additional filters and operator comparisons.

How Pag compares

Pag ranks 30th of 153 tracked markets in Croatia, with 0.5% of tracked supply in this coverage. Markets of similar size:

Photo credits
  • Podstrana: Photo: Podstrana Split 20210710 090931 by Romanm · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
  • Senj: Photo: Senj Ansicht von Nehaj by Palauenc05 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
  • Bol: Photo: BOL BRAC by Kelovy · Public domain · cropped and resized for display, via Wikimedia Commons
  • Varaždin: Photo: Castle of Varazdin (17) by Krzysztof Golik · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
  • Supetar: Photo: Supetar Brac 2004 by Kork~commonswiki · Public domain · cropped and resized for display, via Wikimedia Commons
  • Baška Voda: Photo: Baska Voda Kroatien by Dreizung · Public domain · cropped and resized for display, via Wikimedia Commons

Browse the full Croatia city directory or the Croatia market report .

Pag market FAQ

How many short-term rentals are in Pag?

Pag has 1,371 tracked short-term rental listings as of 2026-08-13: 768 on Airbnb and 603 on Booking.com.

Who is the largest short-term rental operator in Pag?

The largest professional operator in Pag is Travel agency Perla Pag, with 116 local listings.

Is Airbnb or Booking.com bigger in Pag?

Supply is fairly balanced: 768 Airbnb and 603 Booking.com listings.

How many professional operators run listings in Pag?

10 indexed professional operators have a tracked presence in Pag. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 1,371 public short-term rental listings in Pag, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Pag? Report a data issue or request an update — corrections land with the next data refresh.