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Short-term rentals in Umag

Local supply is split fairly evenly between the two platforms. Its largest professional operator, NOVASOL AS, runs 288 listings locally.

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View of Umag
Photo: Umag-P9170095 by Marianocecowski · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
4,689
Market rank
#20 / 153
National share
1.7%
Professional operators
20

Listing mix by platform in Umag

Where the listings are in Umag

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 4,689 tracked listings — open the full interactive report

What the Umag short-term rental supply looks like

Listings by property type

How Umag's tracked listings split across property types on each platform.

  • Apartments & flats 3,075
  • Houses, cottages & holiday homes 1,335
  • B&Bs & guest houses 187
  • Hotels & hostels 36
  • Private & shared rooms 31
  • Unique & outdoor 25

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 905
  • 2–5 listings 623
  • 6–25 listings 249
  • 26+ (professional) 2,912

Largest operators in Umag

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Umag, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 NOVASOL AS 288 4.69 / 5 8.8 / 10 43,414
2 Your.Rentals 135 4.69 / 5 8.9 / 10 1,877
3 Krevatin Tours d.o.o. 50 4.65 / 5 8.8 / 10 1,491
4 Plavo more d.o.o. 49 4.32 / 5 8.5 / 10 1,340
5 Villas Guide 48 4.85 / 5 9.4 / 10 1,044
6 Kosmos travel 39 4.92 / 5 8.8 / 10 610
7 Holiday Home AG 33 4.72 / 5 8.6 / 10 8,091
8 Beahost Rentals 26 — — 0
9 Belvilla by OYO 14 4.69 / 5 8.5 / 10 6,310
10 Villas Holiday 14 4.97 / 5 9.6 / 10 164

All 20 professional operators in Umag

Local listings

Browse the full Croatia operator directory →

Operators enter the index after reaching 26 listings across Croatia and count Umag among their markets. Published profile URLs remain stable across data refreshes. See the full interactive Umag market report for additional filters and operator comparisons.

How Umag compares

Umag ranks 20th of 153 tracked markets in Croatia, with 1.7% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Croatia city directory or the Croatia market report .

Umag market FAQ

How many short-term rentals are in Umag?

Umag has 4,689 tracked short-term rental listings as of 2026-08-13: 2,271 on Airbnb and 2,418 on Booking.com.

Who is the largest short-term rental operator in Umag?

The largest professional operator in Umag is NOVASOL AS, with 288 local listings.

Is Airbnb or Booking.com bigger in Umag?

Supply is fairly balanced: 2,271 Airbnb and 2,418 Booking.com listings.

How many professional operators run listings in Umag?

20 indexed professional operators have a tracked presence in Umag. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 4,689 public short-term rental listings in Umag, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Umag? Report a data issue or request an update — corrections land with the next data refresh.