Operator profile
Smarter Rent
Smarter Rent is the 318th-largest professional short-term-rental operator we track, with 98 Airbnb and 88 Booking.com listings across the United Kingdom. Its portfolio is split fairly evenly between the two platforms. Its largest market is Bracknell (United Kingdom), with 55 listings.
Reviews, ratings and listings for Smarter Rent
- Airbnb listings
- 98
- Booking.com listings
- 88
- Global rank
- #318 / 1,630
- Countries
- United Kingdom
- Guest reviews
- 1,676
Listing split by platform for Smarter Rent
United Kingdom
Smarter Rent in the United Kingdom
98 Airbnb and 88 Booking.com listings across 2 accounts/entities. Snapshots: Airbnb 2026-06-07, Booking.com 2026-06-03. Open the interactive operator report
360-day calendar availability
Public-calendar proxy: the share of the visible 360-day window marked unavailable, including booked and blocked nights. This is not confirmed reservation occupancy.
- Airbnb calendar unavailable (360d)
- 32.3%
- Booking.com calendar unavailable (360d)
- 91.4%
Where Smarter Rent operates in the United Kingdom
Markets with known centroids, sized by mapped listings — open the operator report for listing-level exploration.
Listings by property type
Guest ratings versus market
| Metric | Smarter Rent | Market average | Position |
|---|---|---|---|
| Airbnb guest rating | 4.70 / 5 | 4.65 / 5 | above average |
| Booking.com review score | 8.4 / 10 | 8.3 / 10 | in line with average |
Smarter Rent's markets in the United Kingdom
| Market | Airbnb | Booking.com | Total |
|---|---|---|---|
| Bracknell | 28 | 27 | 55 |
| London | 17 | 12 | 29 |
| Farnborough | 10 | 13 | 23 |
| Maidenhead | 10 | 8 | 18 |
| Guildford | 5 | 6 | 11 |
| Redhill | 6 | 5 | 11 |
| Woking | 6 | 5 | 11 |
| Windsor | 5 | 5 | 10 |
| High Wycombe | 2 | 2 | 4 |
| Stevenage | 3 | 1 | 4 |
| Henley On Thames | 2 | 1 | 3 |
| Reading | 2 | 1 | 3 |
| Basingstoke | 1 | 1 | 2 |
| Milford On Sea | 1 | 1 | 2 |
Similar-sized Booking.com operators
Compare operators with the closest published Booking.com portfolio size in the same country. These are useful peers for scale comparison, not verified competitors.
United Kingdom
Smarter Rent: 88 Booking.com listings
- Birch Stays Ltd
Average rank 335.4 · 1.8% top 10 · 88 ranked listings
88 Booking.com listings
9.1 / 10 · 138 reviews
- Ingrid & Joe @ Holiday Hideouts
Average rank 426.1 · 0.6% top 10 · 74 ranked listings
88 Booking.com listings
8.5 / 10 · 3,379 reviews
- Island Holiday Homes, Isle of Wight
Average rank 430.7 · 0.7% top 10 · 73 ranked listings
89 Booking.com listings
8.6 / 10 · 252 reviews
- mystayinn LIMITED
Average rank 335.6 · 1.2% top 10 · 87 ranked listings
89 Booking.com listings
7.4 / 10 · 4,279 reviews
- Sowerbys Holiday Cottages
Average rank 372.6 · 0.9% top 10 · 87 ranked listings
90 Booking.com listings
8.4 / 10 · 13 reviews
Booking.com snapshot June 2026. Ranking figures use the country report's published listing sample.
For the broader cross-platform view, browse the full operator ranking .
Smarter Rent FAQ
How many properties does Smarter Rent manage?
Smarter Rent runs 186 tracked short-term rental listings as of 2026-06-07: 98 on Airbnb and 88 on Booking.com in the United Kingdom.
Where does Smarter Rent operate?
Smarter Rent's largest tracked markets are Bracknell (55), London (29), Farnborough (23), Maidenhead (18), Guildford (11), Redhill (11).
What are Smarter Rent's guest ratings?
Airbnb guest rating (the United Kingdom): 4.70 / 5, above the market average of 4.65 / 5. Booking.com review score (the United Kingdom): 8.4 / 10, in line with the market average of 8.3 / 10.
About this data
Portfolio figures come from myDataValue's cross-platform market snapshots, matching public Airbnb and Booking.com listings to the operators who run them. Operators enter the index after reaching 26 listings on Airbnb or Booking.com in a covered country and an included city footprint.
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